OUR MISSION – is to promote lumber products as a preferred building material based on the proven track record of wood and its achievement of long-term performance success in Hawaii's construction industry. This goal will be achieved by promoting lumber as a renewable building material resource that provides benefits to the environment, produces sound construction economics, creates architectural flexibility and meets the highest structural engineering standards. We will work to bring this positive message about lumber products to the public and industry professionals on a consistent basis through education and promotion supported by widespread industry stakeholders.